Backgrounds are often an overlooked workhorse in a designer’s toolbox. Background design has the greatest transformative power of any element on your layout, and it is useful for providing color, visual appeal, and texture to a wide range of projects, from websites and apps to posters and flyers.
Different forms of background design necessitate specific styles, as do various industries and businesses. A well-chosen background design has the ability to lure social media clicks, convert sales on websites, or increase attention in a webinar session. Therefore, it is important not to treat your background choice as an afterthought.
How to Use Backgrounds for Different Designs
Various media may necessitate different backgrounds to suit the theme, industry, and ultimate goal of the design (print or web).
Check out this brief guide to selecting appropriate backdrops for social media, YouTube, presentations, invitations, and websites.
1. Backgrounds for Websites
Background for websites should be kept simple so as it does not distract readers from the content.
To guarantee that your backdrop looks as good on small-screen mobile devices as it does on big desktops, it should be able to adjust, extend, or shrink as part of a responsive design. Look for seamless backgrounds that allow the picture to expand without compromising the overall design.
2. Backgrounds for Social Media Posts
The goal of social media posts is to attract and keep the attention of easily distracted browsers. The backdrop style will be determined by the topic of the article and the company sector, but it should employ eye-catching colors and patterns.
Neons, vibrant gradients, and eye-catching 3D components all assist to encourage visitors to click. Meanwhile, premium textures such as agate, marble, and metallics are popular on Pinterest and Instagram.
3. Backgrounds for Posters and Flyers
Designing for print entails a distinct approach from designing for the online. Colors seem duller or more subdued on additive CMYK displays than on light-emitting screens. Keep in mind that colors like neons, metallics, and pastels are difficult to print without the use of spot colors or Pantone swatches.
Instead, seek out backdrops with strong visual elements, such as shapes and lines. Alternatively, high-resolution pictures may be used to create eye-catching backgrounds for banners or brochures.
Large-format posters are ideal for backgrounds with a lot of detail, such as 3D patterns or collage designs. So, be daring and choose a background with maximalist overtones.
4. Backgrounds for Invitations and Event Materials
The mood-setting characteristics of a background image will help invitations, e-vites, and menus. Look for Art Deco backdrops or 1980s-inspired themes in rich colors and metallics for parties and weddings to create a glamorous party ambiance. Simple rustic textures, such as canvas, powders, and flowers, can also assist to lend a romantic touch to baby shower, reception, and birthday invitations.
Floral backdrops don’t have to be boring. The current generation of floral-themed images is noticeably more modern and edgy.
5. Backgrounds for PowerPoint Presentations
Backgrounds may help to make presentations more professional by giving slides a uniform appearance and style. However, avoid using graphics that may distract from the text or the oral presentation.
Conceptual geometric forms with monochromatic color palettes provide a simple and elegant backdrop for a variety of presentations. In the choice of background style, you may give a subtle mention to the presentation’s topic, whether it’s research, finances, or a client proposal.
Meanwhile, client proposals may benefit from more subtle textures or materials in bleached-out hues, such as linen, canvas, or concrete, to draw attention to the presentation content.
6. Background Design Made Easy
The website background design is a critical component in developing your company’s overall brand identification and assuring a better visitor rate. It is an excellent approach when used properly, to establish a distinct brand image for your company through bespoke web design.
The key to integrating textures in your website backdrop design is to keep them modest and in the background so that the front item are easy to read and understand. And, while designing a website background isn’t rocket science, it does need knowledge and expertise.