Color Emotions in Advertising

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Color relates to emotions. Find out what color to use for your design with this reference chart!

A

action—brown

affliction—purple

anger—red, orange

authority—black

autumn—brown

award—blue

B

beauty (divine)—yellow

beauty (human)—green

belligerence—red, orange

C

chaos—violet

cold—blue

confidence—yellow

constancy—blue

contentment—green

D

dawn—pink

death—black, violet

dedication—violet

demon—blue

dignity—purple

distinction—yellow

dominance—red, orange

E

earthiness—brown

enchantment—violet

enlightenment—yellow

envy—green

esteem—yellow

eternal life—green

excellence—yellow

excitement—red

F

faith—blue

fellowship—brown

fertility—brown

fever—red, orange

fidelity—blue

fire—yellow

flesh—pink

friendship—green

frugality—purple

fruitfulness—green

fulfillment—red

fury—red, orange

G

gold—yellow

gourmet—brown

grief—black

H

health—green

holiness—white

honor—blue

hope—green

human emotions—red

humility—blue, black

I

immateriality—blue

immortality—blue

impressive—violet

innocence—silver, white

intangible—blue

intelligence—yellow

intimate—pink

introverted—blue

J

joy—pink, silver, green

K

knowledge—yellow

L

leisure—green

love (human)—red

love (divine)—violet

love (physical)—red, orange

loyalty—black

lurking catastrophe—violet

M

masculinity—brown

maturity—brown

melancholy—purple

menace—violet

mourning—blue, black

mystery—blue, violet

N

nothing—blue

O

oppression—violet

P

passion—red, orange

passivity—blue

piety—violet

playfulness—yellow

power—blue, black

purity—white, yellow

R

radiance—yellow

recessiveness—blue

royal—black

S

sacrifice—red, orange

sadness—blue, black

serviceability—black

sex—pink

shadow—blue

slaughter—red, orange

solitude—violet

sorrow—black

spirituality—blue, violet

sport—brown

strength (fiery)—red, orange

strength (physical)—brown

superstition—violet

T

tenderness—blue

terror—blue, violet

triumph—red, orange

truce—white

truth—blue

U

understanding—yellow

V

valor—red, orange

value—yellow

vegetable—green

vegetable growth—red, orange

victory—red, orange

virility—brown

W

warmth (atmosphere)—brown

warmth (inner)—red, orange

wisdom—silver

Learn more about color theory in design with this book below!

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