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Color Emotions in Advertising

Color relates to emotions. Find out what color to use for your design with this reference chart!

A

action—brown

affliction—purple

anger—red, orange

authority—black

autumn—brown

award—blue

B

beauty (divine)—yellow

beauty (human)—green

belligerence—red, orange

C

chaos—violet

cold—blue

confidence—yellow

constancy—blue

contentment—green

D

dawn—pink

death—black, violet

dedication—violet

demon—blue

dignity—purple

distinction—yellow

dominance—red, orange

E

earthiness—brown

enchantment—violet

enlightenment—yellow

envy—green

esteem—yellow

eternal life—green

excellence—yellow

excitement—red

F

faith—blue

fellowship—brown

fertility—brown

fever—red, orange

fidelity—blue

fire—yellow

flesh—pink

friendship—green

frugality—purple

fruitfulness—green

fulfillment—red

fury—red, orange

G

gold—yellow

gourmet—brown

grief—black

H

health—green

holiness—white

honor—blue

hope—green

human emotions—red

humility—blue, black

I

immateriality—blue

immortality—blue

impressive—violet

innocence—silver, white

intangible—blue

intelligence—yellow

intimate—pink

introverted—blue

J

joy—pink, silver, green

K

knowledge—yellow

L

leisure—green

love (human)—red

love (divine)—violet

love (physical)—red, orange

loyalty—black

lurking catastrophe—violet

M

masculinity—brown

maturity—brown

melancholy—purple

menace—violet

mourning—blue, black

mystery—blue, violet

N

nothing—blue

O

oppression—violet

P

passion—red, orange

passivity—blue

piety—violet

playfulness—yellow

power—blue, black

purity—white, yellow

R

radiance—yellow

recessiveness—blue

royal—black

S

sacrifice—red, orange

sadness—blue, black

serviceability—black

sex—pink

shadow—blue

slaughter—red, orange

solitude—violet

sorrow—black

spirituality—blue, violet

sport—brown

strength (fiery)—red, orange

strength (physical)—brown

superstition—violet

T

tenderness—blue

terror—blue, violet

triumph—red, orange

truce—white

truth—blue

U

understanding—yellow

V

valor—red, orange

value—yellow

vegetable—green

vegetable growth—red, orange

victory—red, orange

virility—brown

W

warmth (atmosphere)—brown

warmth (inner)—red, orange

wisdom—silver

Learn more about color theory in design with this book below!



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About The Author: Tony Soh

Hi. I'm the founder of Vector Diary. Illustrator is my passion and I have written numerous tutorials on illustrator helping people learn illustrator. My most popular tutorial on learn illustrator has been a hit. It makes learning illustrator so easy and has benefited more than 20,000 people worldwide. Also, I've revealed some of my secret techniques in the premium tutorials. So don't forget to check it out!

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  1. Gravtar for nungning
    nungning March 26th

    so helpful ,thank

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